when value and purpose meet business growth. How to connect with your clients and customers


The world of business has greatly evolved. Value and purpose are now at the core of what customers and clients want from a business.

But in order to deliver the goods to your clients and customers, you first have to find those values and that purpose.

For the purpose (pun intended) of this blog post, let’s start with purpose and some simple exercises to get you where you need to be.

Essentially, finding your purpose means finding the unique gift the Universe (God, Inner Wisdom, Higher Power – use whatever terminology feels comfortable for you) gave you and the reason you are here in the first place.

It is the reason you are here, on earth, at this exact time in history.

Your purpose is the gift only you have and can share with the world.

Living a life of purpose means living a life that is aligned with your divine gift. A life where you get to share your unique gift with others on a regular basis. In other words, sharing your gift is how you accomplish your life’s purpose.

For entrepreneurs, success unfolds when their business is aligned with their gift.

As for executives, this happens when their strengths are capitalized by understanding their gifts.

In this blog, we review why it is very important that you find your purpose to help propel your business or career forward.

Below you’ll find two exercises to help your gift submerge from your subconscious because your gift is already within you. We just need to make it apparent.

I’ve often used these exercises when I worked as a lawyer. It wasn’t always an easy job and it came with a boatload of stress. But practicing these exercises allowed me to find my purpose and my gift, within the strict confines of my work.

It made my life so much livelier, my career more prosper and my clients happier. Because I came from a place of authenticity. I was no longer looking to fit into the description of my job. I was serving my clients from a place of value and purpose.

Reasons why you want to identify your life’s purpose:

Important Reminder:

Your purpose is not fulfilled by your actual job description as an entrepreneur or an executive.

Your true purpose is fulfilled by what your job gives you and allows you to do everyday. Examples include helping people solve problems, creating beautiful graphic designs, leading teams where people thrive.

How to Find Your Purpose

I will breakdown a two-part exercise for you to implement in your daily routine.

This will gradually bring your unique gift and your purpose out from your subconscious. Remember that your gift is already there, in your life. These exercises are merely bringing them to the forefront of your thoughts.

Similar to my all my spiritual and mindfulness practicesthese exercises won’t take too much of your time.

You can do them whenever your schedule allows it, as long as you keep the two exercises together, one after the other.

Also keep in mind that these exercises may produce results very quickly. However, if things don’t happen immediately, do not despair, it’s okay to take longer. Be patient with yourself.

Finding your purpose is well worth the efforts.

Exercise #1: Open Eyes Mediation

The first exercise I want you to implement is open eyes meditation.

That’s right, you read correctly, I want you to meditate with your eyes open.

The typical image we have of meditation is of someone sitting, cross legged, on a cushion or on the floor, eyes closed, palms facing upwards.

And that’s an accurate image, but it’s not the only way to meditate.

There are many ways to meditate and each have their own benefit.

Normally, meditating with your eyes closed allows you to bring in your focus, to enhance your inner awareness, and to retract your senses inwards. Ironically, it can also bring you out of focus. With your eyes shut, your mind can wander.

You may start thinking about your day, your to-do list, the things you forgot to put on your to-do list, wondering if you locked your car door, and the list goes on. In this case, you’ll need to bring it back into focus multiple times.

For some, meditating with their eyes closed instantly makes them feel tired and drowsy.

The body is under so much pressure and gets so little sleep and recuperation time that the minute the eyes are shut, it’s a signal for the body to completely let go and rest.

As a result, try meditation with your eyes open.

How to practice Open Eyes Meditation

Meditating with your eyes open is when you rest your eyes on a focus point while remaining aware of your surroundings. Your mind is less likely to wander because it is comfortable with the environment.

Think of it as focused daydreaming. Before mediation, make sure you have your journal and a pen nearby. This will make more sense when we get to the second exercise to finding your purpose.

Steps to practice open eyes meditation:
  1. Settle yourself in a comfortable spot with your back straight and your head looking forward. You can be sitting in a chair or cross legged on the floor. Don’t slouch. Remain upright.
  2. Rest your eyes on a focus point. Find something that your eyes can easily rest on without being distracted, like a lit candle, clouds through the window, a plant or a painting (just stare at the painting, don’t try to “understand” the painting). Make sure it is at least a few feet in front of you.
  3. Bring your awareness into your body with your breathing. Breath in through your nose slowly (about 4 to 6 seconds) and breath out through your mouth slowly (about 6 to 8 counts). Once you are comfortable with the rhythm of your breath, you no longer need to count. Simply continue breathing at that pace and keep your eyes peacefully staring at your focus point.
  4. Mediate for 8 minutes.
  5. As soon as your timer goes off close your eyes, put your hands into the form of a prayer and bring it to your forehead. This represents your third eye and your heart.
  6. Then, open your eyes and smile.

Tip 1: If possible, take your open eyes meditation outdoors. Natural focus points like trees, flowers, even grass, are very calming. My favourite focus points are tree leaves.

Tip2 : I set a gentle gong sound alarm on my phone that rings even though my phone is on airplane mode – in order to avoid distraction.)

After your meditation, your emotions for the day will have settled. Your mind will feel rested and you are ready for the next exercise.

Exercise #2: Journaling

As you come out of meditation, hold onto that sense of overall peace and reach for your journal and pen.

Make sure you put your journal and pen close to your mediation area before you begin meditating. You do not want to lose that sense of tranquility.

This journaling is different from most journaling that is free flowing. Instead, I want you to start writing, in bullet form, every task you enjoy doing during your day at work and why you think it brings you joy. The bullets on your sheet should list each enjoyable task and why it brings your joy.

Here is an example.

When I was working as a lawyer, I often worked over 80 hours a week. It was gruelling. But when I sat down to journal after my meditation, this is what I found myself writing:

  • I enjoy speaking to clients on the phone because I help them solve issues they are struggling with.
  • I’m happy spending this additional time with my colleagues because I feel like I get to know them better and create deeper connections.
  • I look forward to solving complicated strategic problems because it makes me feel helpful.

Not sure if you like what you do on a daily basis? Keep track of the activities you are drawn to and that you are excited about.

After one week of Meditation and Journaling

After a week of meditation and journaling, I want you to go back to your journal and read everything. Patterns will emerge from your notes that will ultimately reveal your unique gift. 

There are endless ways to share your gift with the world on a daily basis and make it an integral part of your life. What’s amazing is that the more you show a desire to share your gift, the more the Universe will present you with opportunities to do so.

On a final note, no matter how long it takes you to find your gift, be patient. You have a gift that is unique to you and the Universe wants you to share it.

Download the steps to meditation and journaling and the journaling template HERE.

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To your success,


P.S. I know what it feels like to want so much out of life and to run a business that has a positive and powerful impact on the world. I know what it’s like to read endless self-help sand business mastery books, looking for that edge that is going to calm the overwhelm and give direction to your life and your business.

I know how all of it feels like because I was stuck there for years. And so have all my clients.

Now don’t get me wrong. I LOVE self-help and business mastery books and still read them to this day. But now I know what I was missing that none of these books could give me and that is A CLEAR MISSION OF WHAT I WANT IN MY LIFE AND FOR MY LIFE.

It took me years and thousands of dollars spent on coaches, mentors, workshops and online courses to get to this point. And let’s not forget the two decades I spent travelling the world and working as an international corporate lawyer alongside top business leaders.

All of that got me to here. And HERE is to help you. Because my own mission is:

To inspire and lead others to find clarity and affirm their purpose.

No matter what stage you are at in your life, finding your purpose and getting clear on your mission is the greatest gifts you can give yourself. It is what will bring you the greatest fulfilment. Not to mention, the greatest abundance.

Abundance, yes. When you are clear on what you want, you can focus all of your energy and your willpower on making it happen. Things start flowing, new opportunities are presented to you, ideal clients and partners and adventures are directed your way.

You may not understand how this is all happening and this is far from being “magic” or some woo woo concept. This is simply you getting clear on what you want and channeling your energy accordingly.

If you are looking for that transformation, if you have reached that point where you know there is more to get from your life and your business but you just don’t know how to get there, then I can help you.

I can guide you through the step by step process of getting clear on your mission and claiming your purpose.

This mentoring is tailored to you, your needs, your experiences and your desired outcomes. This is not some cookie-cutter, one-size-fits-all kind of coaching. This is for those that are willing to put in the work to get more out life and their business: more money, more abundance, more joy, more freedom, more fulfilment.

If this sounds like you, if you are like all of my other succesful clients that came to me searching for something more and getting even more out of their life and business, then I urge you to CLICK HERE and get in touch with me directly. I will directly respond to your email. Not my assistant or another coach. I will personally assist you.

But let me make this clear for you, before you click that link. You are going to have to work for what you want. I am not the “cheerleader” type of coach. Yes I will support you 1000% but I will also call you out when you need it most.

Remember, this is about YOU. THIS IS ABOUT YOU GETTING THE MOST OUT OF YOUR LIFE. In order to get you there, you will need to work through the process.

If you are ready then I can’t wait to work with you. CLICK HERE.

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