Winning at building trust

Last year I started coaching one of my international clients. We didn’t suspect that trust was an issue.

Her business was struggling and she felt overwhelmed.

She had lost sight of her goals. She didn’t how to keep going or even where to start.

Her business was running her instead of her running her business.

She was focusing on mechanically delivering her services and getting the job done.

So we devised a personalized plan to get her back on track.

We worked on her business growth mindset, redefined her vision and mission statement, streamlined her services and aligned her people.

But mostly, we brought things back to building trust with potential customers and reaffirming trust with her existing ones.

  • She made her visible in her community and being active in social events
  • She used her social media to showcase more of her caring and humouristic personality which made her more relatable to potential clients.
  • She took the time to get to know her customers: their birthdays, wedding anniversaries, children’s favourite sports and important upcoming events.
  • She openly shared her values and what she believes in.

When the pandemic hit her country, I knew she’d come through.

Grounded in her vision and mission, putting trust at the fore front of her business, she turned things around and offered her services in a new light.

By leading a thriving business despite the crisis, she was able to generously give back to her community and serve others.

To me, that’s the greatest win of all.

When you are grounded in your vision and mission, when you put trust as a priority in your business, you…

Develop the right mindset.

Inspire customers to take action.

Grow your business.

To learn how you can grow your business and ground yourself in your values, mission and vision, click HERE.

To your success,



re-think your to-do list to align it with your goals


TODAY, I challenge you to rethink your To-do list.

A To-do list is nothing more then an enumeration of tasks you have to do for the day, the week or the month.

But can it serve another purpose?

Can it help you be more productive?

The answer is a resounding YES!

For years I struggled to find a way to get through with to-do lists. A way that didn’t completely exhaust me or get me frustrated.

A way that I could get the things that would get me closer to my goals, done.

If you took a closer look at your to-do list right now, how many items on there really get you where you want to go?

How many on there are really allowing you to take a step froward towards your goal.

If your to-do list looks like mine used to, not many.

Learn how to write your to-do list in a way that allows you to get closer to your goals in this short practical, step-by-step video.

This may take a little getting used to and a little pre-work before you hit the ground running as it requires you to figure out your mission statement (I have something that can help you with that HERE) and you’ll also need to narrow down your goals to only 3.

The time you’ll spend creating your mission statement and clarifying your goals is time very well spent.

Your mission statement and your goals will not only serve you here but also in all aspects of your business.

And you life.Once you implement this strategy, you will never look at your array of tasks the same way again.

Leave me a comment and let me know how you’ve implemented this strategy in your business.

To your success,